The tattoo industry has historically been disconnected from mainstream advertising. One studio, a few artists, repeat business, and referrals were, and still are, the primary business plan. Do an Instagram search for tattoos. You’ll find a seemingly infinite and ubiquitous pool of talent from around the world.

Not Certified. With four stores, and insane investment in technology, branding, innovation and facilities, they employ more artists than any other studio.

So how do we build a  big-brand feel in an industry known for its grapevine-style existence?

Step outside the typical tattoo studio advertising box. Create fun, viral video content highlighting unique existing branding, differentiators, and value proposition. I spent weeks researching the industry, learning the business, and developing several pitches for tv-quality video ideas.

“ Everyone with skin is welcome.”