Callisto Media

Head Writer

Callisto Media is the fastest-growing publishing house in the country. Rather than traditional "hunch" publishing, they work in reverse, using big data to accurately forecast opportunities in the book market and exploit them.

I created persuasive, compelling, engaging, empathetic, and funny copy to summarize complex and diverse topics. Topics ranged from MS diagnoses to joke books and were typically summarized in less than 300 words. I was responsible for delivering headlines, back cover copy, online copy, Amazon A+ pages (including graphic design) and all peripheral advertising. I mentored and reviewed work from eight copywriters.

I managed and created persuasive, compelling, SEO-compliant Amazon A+ copy initiative that led to 2-3% higher conversion on over 500 individually branded titles.

Video Project

I conceived and spearheaded a new initiative/pilot project that used short (:10/:15/:30) video “trailers” for books on the Amazon platform. I achieved the biggest gain in all revenue projects across company initiatives—a 9% increase in conversion per title and a 13% increase in traffic at 50% of the cost.

Goal

To find a new, unique way to advertise a book.

Solution

I conceived and spearheaded a new initiative and pilot project that used short (:10/:15/:30) video trailers for books on the Amazon platform.

Results

I achieved the single biggest gain in all revenue projects across company initiatives—a 9% increase in conversion per title and a 13% increase in traffic at 50% of the cost.

Fit into Amazon's new video UI mobile advertising program.

Auto serve

Videos would play as you scrolled

First to market

Callisto was the first publisher to use this technology

Exceptional results

Raised 3 main books to top 5 sellers on ALL of Amazon

Callisto had the #1 and #2 book on ALL of Amazon (not just non-fiction).

9% higher conversion per title

I only tested four books before Covid-related layoffs, but all books had similar results.

50% lower cost of advertising

Ads increased engagement and had a higher conversion rate.