Social media content - engagement

The serial killer letter case study
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WOOOOHOOOO! This one sounds like it could go all night! Don't wait up for me.

But an email like this has a pretty high chance of getting lost in the shuffle. So how do we make it a little more memorable?

A client had a form on their social media site for people to message each other to remind them of events, meetings, and special occasions. They were having a Halloween promotion and wanted to make something that would be eye-catching and drive customer engagement.

Posting mundane content with no direction or plan is an exercise in futility. One piece of smart, engaging content outweighs thousands of redundant daily posts.

Solution:
The serial killer letter generator

Users type in their message, and it gets converted into an old-school 80's movie creepy anonymous letter (jpg), that they can easily email to their friends.

TRY IT OUT
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Results

“People LOVED to send silly messages to their friends. It was so engaging it led to about 6,000 more email addresses for our remarketing efforts."

48% increase in customer engagement

Page interaction increased by 64%.

6,000 additional emails

Surpassed estimated by 80% on one promotion.

Remarketing

A huge email dump allowed them to remarket to thousands of new potential customers.